Airline TV Ads Ranked: Delta on Top But Southwest Still Dominates
Photo Credit: An ad featuring the improbable journey of a child's checked bag topped Ace Metrix's rankings of airline TV ads. Delta Air Lines
Skift Take
As a whole, these airline ads are disappointing in that they are over-the-top fantasy or relatively uninspiring. The Delta ad may be inspiring for the little girl watching the journey of her checked bag but she isn't paying for the ticket.
Delta's No Bag Left Behind ad, which traces the journey of a young girl's checked bag from the check-in counter to baggage carousel at the destination, was the highest-rated airline TV spot since the beginning of 2014, but Southwest notched the highest average scores among airlines that ran three TV advertisements or more.
The scores, based on the ads' persuasion and watchability factors, come from Ace Metrix, which offers an analytics service to advertisers. Ace Metrix shows each ad to at least 500 consumers and measures watchability, meaning the engagement with each ad, and develops a persuasion score based on the ads' desire,
