Dennis Schaal

Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

Hotels

Google Set to Debut Its Most Disruptive Travel Product

Despite the mobile revolution, it is tough to believe that Google would make a game-changing bet on hotels and other suppliers over OTAs and metas when the latter two categories generally have much larger marketing budgets.
Dennis Schaal |
Media and PR

About.com Just Gave Its Travel Vertical a Makeover

About Travel is trying to modernize its site without ruining the search engine optimization advantages that it knows well. In the process, even though it is an ad-supported site, About Travel shouldn't be afraid to empower its experts to let their opinions fly.
Dennis Schaal |
Online Travel

Interview: Expedia’s CEO on the Transformation of Travel Booking

Booking.com is a big-time leader in travel marketing through Google, and Expedia spends a ton of money on search engine marketing, too. While both companies are committed to this type of "pull" marketing, Expedia is making a big bet on multi-device search and "push" notifications as the future of travel booking.
Dennis Schaal |
Online Travel

Flight Searcher Skyscanner Launches Hotel-Only App

Skyscanner is going against the grain in now supporting a hotel-search app separate from its flight-search app. Consider this an opening shot for Skyscanner in hotels, and one that will help the company collect enough data about plotting its next move.
Dennis Schaal |