Dennis Schaal

Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

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Priceline Group Paid $98 Million for Buuteeq and Hotel Ninjas

The Priceline Group's acquisition of Buuteeq, the largest of two hotel marketing-related acquisitions in the second quarter of 2014, was likely more substantial than most observers imagined. It is part of Priceline's strategy to become a B2B service provider for hotels.
Dennis Schaal |
Online Travel

Priceline and Ctrip Are Almost Second Cousins Now, Priceline CEO Says

The Priceline Group is moving much closer to Ctrip with a minority stake and CEO Darren Huston points to a series of additional moves in China in the next few years. Ctrip, though, hasn't always played well with other partners so it remains to be seen whether familial relations between these new second cousins will be long-standing.
Dennis Schaal |