Dennis Schaal

Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

Tourism

Brand USA To Launch Road Trips Campaign With Google

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.
Dennis Schaal |
Hotels

TripAdvisor Roadmap: How it Wants to Own the Travel Cycle

TripAdvisor isn't an online travel agency because it doesn't take flight or hotel bookings. But, given its desire to expand further into a solution for in-destination tours and activities, you can make the argument that it is a more well-rounded one-stop shop for travel than many of the travel booking sites.
Dennis Schaal |
Hotels

Skift Q&A: TripAdvisor CEO on the Bright Future of User Reviews

Most of the traveler leads that TripAdvisor passes along to online travel agencies and hotels don't come from its hotel metasearch search results pages. They come from the property pages where travelers read reviews and gawk at the photos. This is a huge differentiator from the competition and will afford TripAdvisor a big advantage in the long term.
Dennis Schaal |