Expedia CEO Ariane Gorin: The B2B-B2C ‘Flywheel’ and AI’s Impact on How We Build
Gorin thinks Expedia's consumer businesses are vital cogs in the machine. But can she jumpstart their growth?
Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.
Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
Booking Holdings' brands are giving up a little of their independence when a single team handles ads across all three OTAs.
Expedia To Acquire CarTrawler in Second B2B Deal of 2026
Expedia CEO Ariane Gorin, who ran its B2B unit before becoming CEO two years ago, is giving Parades the freedom and resources to expand the business. Expedia now faces the complexity of integrating two new businesses: Tiqets and CarTrawler.
Uber CEO: Is AI Really Improving People’s Lives?
There's an AI backlash coming, for sure.
Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
Roamie became a victim of test-and learn. Expedia found that a chatbot that's an end-to end solution isn't practical for now — but it might be in the future.
Expedia on Track for $350 Million Acquisition of CarTrawler: Scoop
Expedia's outgoing chief financial officer said during its most recent earnings call that investments in its B2B unit could pressure margins near term. First Tiqets, and now CarTrawler, could be the investments he had in mind.
Airbnb and Uber Want to Own More of Your Trip: History Says It Will Be Tough
Both Airbnb and Uber have massive audiences. At first glance, expanding their travel offerings looks like an opportunity there for the taking. They will both need to prove it.
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Does Expedia Have M&A Fever?
It looks like Expedia is on an acquisitions run, but this time it's focused on B2B.
Priceline’s New CEO on Reinventing the Value Pitch and Competing in a Crowded OTA Market: Exclusive
Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can.
Expedia Promotes B2B Chief to Lead Global Supply as Partner Business Takeover Accelerates
In her seven years heading Expedia B2B before becoming CEO in 2024, you can imagine Ariane Gorin feeling that the unit had so much unrealized potential. While Booking Holdings might be the much larger business, Gorin is trying to show that Expedia B2B is the secret sauce.