Expedia CEO Ariane Gorin: The B2B-B2C ‘Flywheel’ and AI’s Impact on How We Build
Photo Credit: Expedia Group CEO Ariane Gorin at Expedia Explore in Las Vegas May 20, 2026. Expedia Group
Skift Take
Gorin thinks Expedia's consumer businesses are vital cogs in the machine. But can she jumpstart their growth?
Expedia Group CEO Ariane Gorin pushed back on the idea that the company favors the B2B side of its business over the consumer brands — Expedia.com, Hotels.com, and Vrbo.
During a one-on-one interview with Skift during Expedia's Explore conference in Las Vegas this week, Gorin said the two sides of its business feed one another, and that advertisers like to reach both audiences. B2B is the smaller of the two, but it's growing fast. Its revenue grew 25% in the first quarter versus 8% for the consumer business.
Gorin also commented on Expedia's AI strategy, the partnership with Uber, the recent change of CFOs, competition with Booking.com, and Expedia's vacation rental business.
The following interview has been slightly edited for clarity.
What's the Balance Between B2B and B2C?Skift: Explain to me how you see the balance between B2B and B2C because it seems like B2B is the priority these days.
Ariane Gorin: So I believe for our
