Jeremy Kressmann

Mobile messaging is "hot" with travel marketers. But nobody seems to have cracked the code on a killer use case just yet.

Have we reached peak hashtag? More travel marketers need to think about how and why such phrases are used in social media campaigns.

Even as competition in the online tours and activities sector ramps up, the market faces a range of challenges. The biggest obstacle is making more tour products available digitally.

All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.

Figuring out which services millennials will pay extra for, and which they won’t, is the key to the puzzle.

Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?

Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.

Hotel industry mergers are great news for investors. Will they be as fruitful for travel consumers?

Is the once-legendary hotel "billboard effect" on the decline? Research suggests the gig is up.

Is the Black Friday business something that provides a new opportunity for travel retailers or is it a discounting trap that sets the wrong tone for their products?