Luke Martin

The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.

The partnership signals a broader trend: Hotels are rethinking their technology not just to run operations more smoothly, but to sell a wider range of services.

Whitbread is pushing ahead with its room expansion strategy, despite missing profit targets and weaker UK demand.

While others folded under costly master leases and rapid expansion, Numa aims to prove that measured growth, careful deal-making, and automation can deliver profits for apartment-style hotels.

Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM.

By adding CitizenM, Marriott strengthens its select-service and lifestyle offerings.

Yotel’s shift in ownership positions the brand to expand and invest in hybrid hospitality trends that blend short and long stays.

Wyndham’s Super 8 expansion into the Iberian Peninsula highlights the growing focus on branded budget hotels as Europe’s middle-class travel market heats up.

Visiting Japan can be intimidating for foreigners, who tend to stick to the biggest cities. Hoshino Resorts hopes its new brand can lure some of them to the country's beautiful mountains.

Accor's planned deal represents a calculated but incremental step toward establishing a meaningful presence in all-inclusive resorts and lifestyle hotels in the Americas.