Luke Martin Archives

Luke Martin is Skift's UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.

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Hotels

Europeans Are Cutting U.S. Summer Trips Due to 'Bad Buzz', Accor CEO Says

Accor's CEO highlights a significant drop in European summer bookings to the U.S., suggesting that geopolitical anxieties and perceived "bad buzz" are diverting European travel.

Luke Martin | 2 days ago

Four Points Flex by Sheraton London Shoreditch East

Hotels

Marriott's Hotel Push in Europe Targets Middle-Class and Smaller Cities

Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.

Luke Martin | 2 days ago

Hotels

Hilton to Hit 1,000-Hotel Milestone in Europe and the Middle East

Hilton's approach to reaching 1,000 EMEA hotels demonstrates a strategy of brand diversification and regional market adaptation.

Luke Martin | 3 days ago

Hotels

Dalata for Sale? Ireland's Largest Hotel Operator Is a Window into Europe's Market

Dalata's strategic review, which may put a sale sign on the company, reflects the mixed outlook for European hotel assets. Investors are balancing tourism's strength against economic uncertainty.

Luke Martin | 1 week ago

Hotels

U.S. Hotels See Occupancy Hit, Tariffs and Border Policies Can Have 'Chilling Effect'

New travel advisories and border policies may create a "chilling effect" on U.S. hotel occupancy. Border regions already show declines.

Luke Martin | 1 week ago

Hotels

Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton

Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.

Luke Martin | 2 weeks ago

Hotels

The White Lotus Effect: Continued Boost for Thai Luxury Hotels

The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.

Luke Martin | 2 weeks ago

Hotels

Hyatt Accelerates UK Mid-Market Push

Hyatt is breaking out of its luxury mold in Europe, betting big on the UK's mid-market sector in a move that signals a broader transformation across the continent.

Luke Martin | 2 weeks ago

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Hotels

Marriott CEO on U.S. Recession Fears and India's Untapped Potential

Despite global economic uncertainties, Marriott is betting big on India, emphasizing local empowerment and streamlined growth.

Luke Martin | 2 weeks ago

Hotels

Wyndham Launches U.S. Debit Card to Target Gen Z

Wyndham’s debit card play is an attempt to lock in younger, debit-centric travelers and bolster loyalty.

Luke Martin | 3 weeks ago