Why Air Canada’s Digital Officer Is Done With AI ‘Use Cases’
Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.
Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Hilton’s CIO: Building the AI Trip Planner and Grappling With ‘Tokenomics’
A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.
Marriott International and Google at Skift Data + AI Summit 2026
Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving.
Hilton and Air Canada at Skift Data + AI Summit 2026
If you are funding AI features before the data and event architecture beneath them, this session argued you are building on sand.
Marriott’s EMEA Chief 100 Days In: A Region Running in Two Gears
The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math.
‘Empty Calories’: Hyatt Tells Investors to Stop Counting Rooms
Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.
Accor CEO Bazin to Step Down in 2028, Shareholders Push Back on Pay
Accor had a retirement policy. So the news here is CEO Sébastien Bazin saying a “succession search” is underway and that he may leave sooner if the board “finds the right person.” More than 40% of shareholders voted against his pay.
Room Mate Hotels CEO on the Loyalty Gap Squeezing Boutique Brands
Boutique brands love to talk about authenticity and consistency. Surviving the majors’ loyalty programs is a different conversation.
Choice Hotels’ Interim CEO: What We Know About Dominic Dragisich
Dominic Dragisich knows Choice Hotels’ numbers, brands, and growth strategy as well as anyone. The question is whether knowing the playbook is the same as writing a new one.
Capella’s New President Wants to Crack Luxury’s Top Tier Within a Year
Capella’s pitch under its new president: scarce, personalized, and aiming for the top tier of ultra-luxury. The growth job goes to Patina.