Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Accor's CEO highlights a significant drop in European summer bookings to the U.S., suggesting that geopolitical anxieties and perceived "bad buzz" are diverting European travel.
Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.
Dalata's strategic review, which may put a sale sign on the company, reflects the mixed outlook for European hotel assets. Investors are balancing tourism's strength against economic uncertainty.
Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.
The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.
Hyatt is breaking out of its luxury mold in Europe, betting big on the UK's mid-market sector in a move that signals a broader transformation across the continent.