Premier Inn Converts Pubs to Hotels to Offset Revenue Decline
Whitbread is pushing ahead with its room expansion strategy, despite missing profit targets and weaker UK demand.
Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Behind Numa Group’s Profitable European Expansion
While others folded under costly master leases and rapid expansion, Numa aims to prove that measured growth, careful deal-making, and automation can deliver profits for apartment-style hotels.
Marriott CFO on Preserving CitizenM’s ‘Innovative DNA’
Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM.
Marriott to Buy CitizenM for $355 Million
By adding CitizenM, Marriott strengthens its select-service and lifestyle offerings.
What’s Next for Yotel as Al Bahar Group Takes Control
Yotel’s shift in ownership positions the brand to expand and invest in hybrid hospitality trends that blend short and long stays.
Wyndham Targets Spain and Portugal With Super 8 Expansion
Wyndham’s Super 8 expansion into the Iberian Peninsula highlights the growing focus on branded budget hotels as Europe’s middle-class travel market heats up.
Hoshino Resorts Debuts Mountain Hotel Brand as Japan Tourism Surges
Visiting Japan can be intimidating for foreigners, who tend to stick to the biggest cities. Hoshino Resorts hopes its new brand can lure some of them to the country's beautiful mountains.
Accor Aims to Acquire 17 Hotels in North and South America
Accor's planned deal represents a calculated but incremental step toward establishing a meaningful presence in all-inclusive resorts and lifestyle hotels in the Americas.
Uncertainty Clouds Outlook for Boutique Hotels After Strong 2024
U.S. boutique hotels showed strong financial results in 2024 but face a softening in demand in 2025 due to economic uncertainty.
European Hotel Transactions Were Improving. That’s Now in Jeopardy
While 2024's European hotel market enjoyed a post-pandemic boom, tariffs and economic uncertainty now threaten that success.