Luke Martin is Skift's UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Accor's CEO highlights a significant drop in European summer bookings to the U.S., suggesting that geopolitical anxieties and perceived "bad buzz" are diverting European travel.
Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.
Dalata's strategic review, which may put a sale sign on the company, reflects the mixed outlook for European hotel assets. Investors are balancing tourism's strength against economic uncertainty.
Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.
The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.