Hyatt Tailors Luxury Offerings to Beat Fads and Trends
The luxury hotel boom is creating more sameness - Hyatt’s trying to avoid that trap with clear brand lanes for its luxury portfolio.
Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Accor Exec Warns AI Could Weaken Hotels’ ‘Human Connection’
Travel companies are increasingly using AI to facilitate travelers’ booking experiences, but overuse could end up over-standardizing brands and, crucially, eroding human connection.
UK Watchdog Probes Marriott, Hilton, IHG Over Suspected Data Sharing
The probe puts hotel benchmarking and revenue data tools back under the regulatory spotlight, testing where market intelligence ends and improper coordination begins.
Meliá’s Upmarket Bet Pays Off in Spain. Cuba Is Another Story
Meliá is benefiting from Spain’s tourism boom, but Cuba highlights how quickly local conditions can pressure performance.
Hotel Execs Reveal New Revenue Priority: Making More from Loyalty
Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.
Ennismore CEO Plans More India Hotels After Mumbai Debut
This is less a single hotel launch than a blueprint: build for Indians first, keep the brands at global standard, and let infrastructure shifts dictate where the next deals land.
Accor Pushes to Sell Stake in Essendi, the Hotel Owner It Spun Off in 2017
Accor’s Essendi update signals a complex, multi-shareholder deal that hinges on governance talks, not just price, with management still targeting a 2026 close.
IHG Overhauls Its Hotel Data for AI Agents
IHG’s AI strategy isn’t about chatbots. It’s about making sure its hotels are structured, searchable, and integrated enough to survive the shift from links to answers.
IHG Launches 21st Brand: Noted Collection
IHG’s 21st brand underscores how major hotel groups are multiplying “collection” labels to capture independents, even as questions about portfolio overlap grow louder.
Hyatt CEO Sees Lift From AI Search; Reveals ChatGPT App
Hotel groups are increasingly sharing AI risks openly. But Hyatt and others have no choice but to keep experimenting.