Room00 Targets Italy and London in Expansion Drive

Key Points

• Room00 is investing €330-420 million to add 20 new properties and over 1,400 rooms in Spain, Portugal, Italy, and the UK by 2027.
• Italy will receive the largest portion of investment, while London marks Room00’s entry into major non-Southern European markets.
• The expansion focuses on acquiring and rebranding existing, well-located properties to appeal to younger travelers under 40.

Summary

Room00, a hotel and hostel operator, plans to invest up to €420 million in 2026 to expand its footprint across Southern Europe and enter London for the first time. This growth phase will add 20 properties and over 1,400 rooms across Spain, Portugal, Italy, and the UK, with a particular focus on Italy due to high demand and market fragmentation. Room00 targets younger travelers and aims to acquire and reposition well-located, underinvested properties, balancing its hostel and boutique hotel offerings as it grows from 65 to around 100 properties by 2027.