Women Travelers Are Not a Segment. Treating Them as One Is a Strategic Mistake
Treating women as a monolith isn't a diversity failure — it's a revenue leak the industry keeps choosing not to fix.
I’m Oliver, a tourism development expert, focusing on advanced research analysis with over 20 years of experience in the global travel and tourism industry. I’m passionate about the intersection of destinations, business, and society and how we can develop a more sustainable tourism social license to operate.
As a Senior Director with Skift Advisory, I work with destinations and organizations around the world to design, analyze, and socialize primary research to make more informed decisions around experience development, market and segment selection, and investment attraction.
I’ve been a regular panelist on CNBC Asia’s morning business program Squawk Box and on CBC’s flagship news program, The National discussing the business case for sustainability in tourism development, and have facilitated panels at World Travel Market, Arabian Travel Market, MATKA Travel Nordic Fair, and the PATA Summit.
The Middle East Hub Stress Test: What Airlines Build Now Will Define the Next Decade
The Iran conflict forced a system-wide stress test on Gulf aviation. Airlines that use this disruption to redesign how they operate will emerge with a structural advantage. Those that simply wait for stability to return will find the window has closed.
The Great Rebalancing: Asia’s Advantage and Why Travel Brands Need to Catch Up
The Iran war disrupted travel across key corridors, but it also exposed a larger shift already underway. Asia increasingly brings together the demand growth, traveler demographics, value, and digital behavior shaping the industry’s next decade. Many strategies are still built around the demand patterns of the previous one.
The Long Shadow: What the Middle East’s Destination Brands Will Look Like in 2028
Wars end. Memory lingers. The question that will define the region's next tourism decade is in what shape demand returns, from where, at what yield, and with what brand equity still intact. Here are the decision frameworks for managing through uncertainty over the next two to four years.
When the Sky Closes: A Decision Framework for Middle East Destination Recovery
Iran’s retaliatory strikes hit Middle East destinations’ civilian infrastructure. The region’s $460 billion tourism machine is counting the cost. Here we provide both the diagnosis and the decision architecture for what comes next.
Why Ignoring Canada Just Got Expensive
Canada is in the middle of a quiet travel revolution, and most destinations are treating it like a rounding error. That is getting very expensive, very fast.
Unpacking the Cost and Risk Dynamics in African Tourism
Why does a European traveller pay more for a Tanzanian safari than a Galápagos expedition?