Rafat Ali

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

2015 will involve more nuanced and targeted marketing to Chinese travelers, and that reflects the ongoing diversity and fragmentation of China’s outbound market, according to these trends.

Kimpton has a very loyal group of customers, all of whom hope the new big-box owner IHG doesn't mess with their beloved brand or, more importantly, its loyalty program. But little chance that stays untouched in the medium to long term.

All of the 24 videos from Skift Global Forum 2014, online now. Watch, share, embed, whatever you fancy!

Understanding changing consumer behavior is important to build the right strategies for travel loyalty programs in our digital age. This presentation explains the larger context around it.

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.

All of the 24 videos from Skift Global Forum 2014, online now. Go see why everyone was raving about the conference!

Virgin America has already taken advantage of consolidation among the US majors by focusing on major markets, and that means more share of corporate travelers, but it will have tough going against bigger pockets.

Understand the current state of conventions, what organizations are doing to improve and innovate them, and what the future brings for these large meetings and events. Get the report.

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