Rashaad Jorden

Associate Editor

Covers Breaking News Stories, Inbound Tourism From Canada

Rashaad Jorden is Skift’s Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn’t spend enough time on the Jersey Shore.

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Morocco Is Adding Surfing as Part of Its Tourism Draw

Why should Australia, Hawaii, California and Bali have all the hang-ten fun? Moroccan authorities are bullish on surf tourism significantly boosting visitor numbers, but they need to provide more financial aid to small surf camps that feel left behind to make that a reality.