Four Seasons Reenacts Memorable Guest Experiences in Latest Campaign
Photo Credit: An image from Four Seasons' Based on a True Stay campaign that highlights the company's efforts to welcome guests. Four Seasons
Skift Take
The Four Seasons is in a fierce competition to attract the increasingly lucrative number of young travelers. So it's touting how its staff have made stays at its hotels unforgettable in an attempt to give it a leg up on its rivals.
The Four Seasons wants to convey how its staff goes above and beyond the call of duty to entertain guests in its Based on a True Stay campaign.
The recently launched campaign, which tells the stories of real guest experiences, is part of its efforts to target travelers currently as young as 11 years old.
"Across every touchpoint, in person and digitally, consumers want to be personally recognized as a special guest and welcomed like a fri
