Rashaad Jorden Archives

Rashaad Jorden is Skift’s Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn’t spend enough time on the Jersey Shore.

Hotels

Hotels Put New Focus on Mental Well-Being of Workers in ‘Always On’ Industry

Hotels realize that thoroughly addressing their employees' mental health not only helps them retain staff, but goes a long way in cultivating a happy workforce more likely to improve the guest experience.

Carley Thornell | 3 years ago

Media and PR

Luxury Rental Platform Plum Guide Uses Death to Drive Bookings

Brands can see risky marketing campaigns pay off — if they manage to strike the right chord between creative and controversial, like Plum Guide did.

Samantha Shankman | 3 years ago

Media and PR

Ireland Tourism Turns to Bad Sisters and Derry Girls

Tourism Ireland has successfully built its brand to attract repeat visitors over the years, and its new campaign should put it in position to finally surpass pre-pandemic revenue levels.

Samantha Shankman | 3 years ago

Online Travel

6 Travel Startups From 2015: Where Are They Now?

Some of the companies Skift featured in its first travel startup funding roundup went on to thrive, while others ... not so much.

Rashaad Jorden | 3 years ago

Luxury

Inspirato Lays Off 12 Percent of Its Workforce

Luxury travel subscription service Inspirato announced on Wednesday that it's laying off 12 percent of its workforce amid its struggles with lower-than-expected occupancy and disappointing sales.

Rashaad Jorden | 3 years ago

Tourism

How to Grow Tourism in a Polarized World

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

Rashaad Jorden | 3 years ago

Hotels

Ace Hotels: 5 Key Moments

Ace Hotels has had a significant impact on the hotel industry, helping change the way brands look to attract younger travelers. Here are five important moments in its evolution that we've covered as it prepares now to be acquired by Sortis Holdings.

Rashaad Jorden | 3 years ago

Tourism

The India/China Demographic Switch About to Reorder Global Travel

India is projected to surpass China as the world's most populous country later this year. That shift carries huge implications for travel across the globe. Watch our lively discussion in this Skift Megatrends video to get behind the numbers.

Rashaad Jorden | 3 years ago

Hotels

U.S. Hotels Tack on 10,000 New Jobs But Still Way Below Pre-Pandemic Levels

The latest jobs report is a brutal reminder to U.S. hotels that if they don't find ways to make positions in the industry more appealing quickly, they can kiss goodbye any hopes of a full recovery soon.

Rashaad Jorden | 3 years ago

Announcements

10 Years of Skift Megatrends: How Did We Do?

Digital tools versus the human side of hospitality. Overtourism versus local control. It's impressive how many issues like these were pivotal a decade ago and remain so.

Rashaad Jorden | 3 years ago