Rashaad Jorden Archives

Rashaad Jorden is Skift’s Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn’t spend enough time on the Jersey Shore.

Media and PR

Hyatt House Rebrands to Compete Against Short-Term Rental Platforms

Hyatt is wise to rebrand its Hyatt House brand, with travel trends reflecting a growing demand for extended stay properties that feel like a house with the amenities of a hotel.

Samantha Shankman | 3 years ago

Panel discussion about Dubai at Skift Global Forum East 2022

Tourism

Full Video: Dubai and the Future of Travel at Skift Global Forum East 2022

Dubai officials are bullish on its potential to become an even bigger tourist destination, especially since it's been successful at attracting repeat visitors. Watch this video to hear how Dubai can improve the tourist experience.

Rashaad Jorden | 3 years ago

Tourism

Bold Travel Industry Predictions for 2023

We know the travel industry will surprise us in 2023. That's one thing that's certain. These envelope-pushing prognostications are just our way of getting ready for the unexpected. We had fun coming up with these, and hope you read them in that same spirit.

Rashaad Jorden | 3 years ago

Hotels

Full Video: Hilton CEO at Skift Global Forum East 2022

Hilton CEO Christopher Nassetta praised the Middle East for its commitment to boosting tourism, and he explained at the recent Skift Global Forum East why public-private partnerships are critical in improving tourism infrastructure.

Rashaad Jorden | 3 years ago

Airlines

Dear Air France: My Wheelchair Is Like My Legs, Not My Luggage

Travel industry, ensure the safety of passengers with disabilities while in transit and deliver their assistive devices as per their needs. There is no universal design for disability. But there is one for empathy.

Tanzila Khan | 3 years ago

Announcements

The Best Travel Writing of the Year: Our Favorite Stories of 2022

Travel came roaring back in 2022 and we were there to cover it all from across the globe. By asking our team of editors and reporters to pick their favorite stories from the year, it really captures the scope of that coverage. Enjoy their inside accounts of how these stories came to be.

Rashaad Jorden | 3 years ago

Tourism

5 U.S. Cities Remake Tourism and Other Top Stories

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

Rashaad Jorden | 3 years ago

Tourism

Cairo Promises to Be More Welcoming to Tourists With a New Egyptian Capital

Egyptian travel executives are adamant that Cairo's tourism industry will benefit enormously from the country's new capital — even if some critics believe the $59 billion project is money misspent.

Harriet Akinyi | 3 years ago

Media and PR

United Airlines Makes Major Advertising Comeback in 2022

United’s optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that’s aligned with the market forces finally blowing in airlines’ favor.

Samantha Shankman | 3 years ago

Cruises

Carnival Says 2023 Bookings Show Cruisers So Ready to Put Pandemic to Rest

Travelers are largely eager to put concerns about rising Covid cases behind them, a welcome development for Covid-weary companies like Carnival that are bullish on making a full recovery in 2023.

Rashaad Jorden | 3 years ago