Samantha Shankman

Brands aren't only using content to engage with customers. They are using these new conversations as form of content itself to deepen relationships with existing users while broadening their brand awareness to attract new ones.

Sustainable tourism, while looking nice on paper, is still extremely difficult to execute making Basecamp's approach to integrate a business and non-profit is one worth examining.

As the market for home rentals expands so does the demand for services that provide the freedom of a vacation, or urban rental with the amenities and luxuries of a hotel.

Mobile maps are great for navigating from point A to B, but don't give travelers a sense of place quite like a large printed map. High demand at visitor centers suggests tourists are looking for information and context before exploring on their own.

Content plays a major role in the museum's rapid visitor growth, but its use of technology to engage and educate people before and during their visits will set new precedents for attractions to come.

Hotel brands looking to reach younger, digital-savvy travelers will have better success with native online content and familiar, albeit untraditional, spokesperson than empty social media updates or standard TV and print ads.

Investments by JetBlue and Delta have paid off in their respective terminals at JFK, proving to carriers and airports that an enjoyable, sophisticated airport venue can improve loyalty and revenue.

A more informed planning process and the desire for last-minute mobile tickets are making the once popular European rail pass a travel relic with less and less relevance to today's young travelers.

A rebound in leisure travel is trickling demand from the summer season into fall months where consumers can find better deals; however, it's only a matter of time before those fares and rates also begin to rise.

Although these scores are high in comparison to, let's say New York's LaGuardia Airport, they indicate that there's room for improvement -- not a bad conclusion for a research firm that advises destinations on such initiatives.