Samantha Shankman

Hotels Need to Rework Loyalty Programs to Capture Millennials

Mobile devices and on-demand services from Uber to Seamless are creating a generation more accustomed to instant gratification then the satisfaction of working for reward, and the trend has very real implications for hotels looking to gain millennial travelers' loyalty from a young age.

What It’s Really Like to Be a Hotel Social Media Manager

Social customer service has evolved from trend to hospitality standard pushing brands to improve their communication with guests and define their service level. The people tasked with carrying out that job must be quick, creative and most importantly patient.