Samantha Shankman

Travel plays an important role in millennials' lives, which translates over to their honeymoon experience where they are looking to go further and experience more to mark the occassion.

Becoming aware of flyers' purchasing habits helps airlines optimize their offerings and timing, all in hopes of convincing more flyers to indulge in a drink, snack, or blanket.

It's not surprising that passengers are more relaxed during sleep than boarding, but it is notable that flyers are able to reach a deep sleep at all during flight. It'll be interesting which, if any, changes are made based on the experiment.

Instagram is a risky choice for the museums whose social media audience tends to be older and more active on Facebook; however, the results will provide a great use case for social media campaigns.

It's difficult to attract tourists without providing them an easy and convenient way to travel to the destination. Puerto Rico is putting the infrastructure in place to pave the way to great tourism revenues.

Rather than focus on the seats or the Wi-Fi, these airline ads focus on the in-flight experience from who you meet to what you see -- the aspect of air travel that truly make it a memorable experience.

Many travelers are already unknowingly sharing data on the road so taking control of that data and maximizing its benefit is a smart move that will gain popularity as mobile, data-informed planning become easier to access and understand.

Digital tools are allowing destinations to spread the marketing messages further than ever before, but agencies need to be creative and comprehensive to break through the competition.

New redesigned cabins will soon become commonplace on global carriers making brand, cost and connections the primary decision makers. Since its redesign is necessary to compete, Air France's rollout can be considered obligation over innovation.