Samantha Shankman

Video is emerging as a powerful platform across industries and news, but travel, with a heavy focus on visuals and experience, is particularly well-suited for the format.

Targeting bookers that are the most likely to upgrade is a cost efficient way for hotels to make sure their most expensive rooms are full without ever blocking the inventory from guests willing to pay full price.

It's almost impossible for hotels and resorts to beat the organic reach of TV appearances, but time on screen is a more lottery than strategy.

Translation technology has improved significantly in the past few years and recent developments suggest that the functionality will soon be closely integrated into travelers' most used devices.

Although it might make long delays slightly more bearable for the average travelers, frequent flyers will still be laughing at them all the way to their lounge.

At the end of the day, airlines are customer-service companies and it will benefit their customers and operations to have leadership that better reflects who is flying today.

The Netherlands' challenge of getting tourists out of the capital and into the countryside is one that several European destinations can understand. Identifying different market's primary interests in the first step in wooing them away from the big city.

Even while irresponsibly drinking and indulgently snacking, Bourdain gives viewers a better idea of what's happening inside present-day Russia than any news segment we've ever seen.

The campaign is less about getting people to come to Brazil for the World Cup and more about raising awareness of the destination and culture outside of this summer's games in an effort to attract tourists in the long term.

Air travel has long been the primary focus of online travel innovation, but new business models are emerging that tap into the complimentary parts of the travel experience. None have yet to capture the volume of users or profits as the air travel search and booking sites.