Samantha Shankman

Spirit Airlines' image continues to suffer despite its packed planes and the executives are admitting for the first time that there's a benefit in educating flyers about the pros (and cons) of its fare structure.

These are among the first hotels to roll out on-site wearable tech and other brands will likely look on with curiosity to see whether or not the bracelets take off among guests.

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

The best travel ads are the ones that indulge the imagination and call on our romanticism with travel instead of focusing on today's obsession automation and mobile.

It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Few travelers are using wearable technology right now, but brands that launch early will have time to iterate and improve their apps for early adopters and soon-to-be growing number of smartwatch owners.

New York City draws more international visitors, who spend more time and money than U.S. travelers, but Orlando has its lock on repeat visitors elevating it to the most visited destination in the U.S.

Madison Square Garden is a good example of a famous site that travelers' probably learn more about, given its significance to New York City, than the locals that pass it every day.

The Glass app launch is not meaningful to most of Starwood's customers today, but the brand is betting on the growth of wearable tech and the value it can bring to travelers' booking and hotel experience.