Samantha Shankman

The aviation industry has been growing at a steady rate for the past 30 years suggesting that market changes continually balance one another out and will continue to do so in the future.

Travel Channel's new CEO has the challenge of making the brand relevant in a time when most travelers are turning to digital content for inspiration.

United is vying for a viral ad by making brand ambassadors out of Olympics stars. Anything to take the focus off the airline's ongoing post-merger blues.

Ingenious design strategy or clever marketing ploy? The business travelers who eventually stay in the hotel will be the best judges.

Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.

Uber will first introduce ride-sharing services in cities where its losing customers due to too-high fares or regulations. Its further expansion will likely depend on how consumer pickup in the early markets.

Same-day booking is a trend that's here to stay, especially given its popularity during a season when most travelers try to book ahead for the holidays.

Hotels are starting to cater to guests who are more accustomed to ordering services on apps than in person. The complete hotel experience from check-in to check-out is on track to become more high-tech in coming years.

Southwest and JetBlue's in-flight entertainment allows them to surprise and please passengers in ways other airlines can't or don't care to.