Seth Borko

Travel is recovering, but hotel owners are not out of the woods yet. With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success.

Remote work is here to stay. And that's a good thing for the travel industry as it will create a large market of long-term travelers that live and work anywhere. These digital nomads have the potential to be a small and mighty traveler type that are well worth understanding.

Remote work is here to stay and will have a dramatic impact on the travel industry as Americans rethink their relationship between work and travel.

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

Despite years of hotels pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

After the ugliest year in travel history, 4Q 2020 earnings and other more recent data points suggest that the industry has turned a corner and is beginning to recover.

After a difficult year, 2021 is likely to be a year of travel startup exits and consolidation fueled by IPOs, M&A, and — new on the scene — SPACs. These deals could help drive renewed enthusiasm for investing in and founding companies within the travel.

The pandemic derailed record years of venture capital activity in travel, resetting the industry to 2014 levels of investment. But our assessment shows signs for optimism about the future of the travel industry and its ability to innovate technology and incubate globally relevant startups.

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that are in store for the travel industry as it begins the long uphill climb to recovery next year.

Thursday was a historic day for Airbnb and the travel industry at large. Airbnb is a excellent business, but is it a $100 billion business?