Seth Borko

Despite years of hotels pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

After the ugliest year in travel history, 4Q 2020 earnings and other more recent data points suggest that the industry has turned a corner and is beginning to recover.

After a difficult year, 2021 is likely to be a year of travel startup exits and consolidation fueled by IPOs, M&A, and — new on the scene — SPACs. These deals could help drive renewed enthusiasm for investing in and founding companies within the travel.

The pandemic derailed record years of venture capital activity in travel, resetting the industry to 2014 levels of investment. But our assessment shows signs for optimism about the future of the travel industry and its ability to innovate technology and incubate globally relevant startups.

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that are in store for the travel industry as it begins the long uphill climb to recovery next year.

Thursday was a historic day for Airbnb and the travel industry at large. Airbnb is a excellent business, but is it a $100 billion business?

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

To everything there is a season. And for Airbnb, that season is the third quarter.

Airbnb's secret sauce is its brand, which allowed it to buck the conventional wisdom and successfully compete against far larger incumbents. Can it maintain that direct traffic advantage if it hopes to scale?

How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.