Seth Borko

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

You wouldn’t call DoorDash the world’s largest restaurant operator. So don’t make the same mistake with Airbnb — there is an important difference between distribution platforms and their suppliers.

Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

The month of August brought with it the ugliest earnings season the travel industry has ever seen. We knew the numbers would be rough, but now we can finally understand just how bad this year has been.

How are the global travel companies weathering the once-in-a-century coronavirus storm and what are their prospects for recovery? The new Skift Health Score has the quantified answer through a well-vetted unique score. Dig in.

The green shoots of travel's recovery are starting to appear. No two crises are alike, but by studying the last recession, we can glean hard-earned insights into the direction travel will take over the next few months and years.

History doesn’t repeat, but it often rhymes. While Covid-19 has different root causes than the financial crisis of 2008, there are still lessons to be learned from the last crisis that apply to travel today.

Many short-term rentals offer extra space and control over your living environment. Both attributed highly valued during this time of pandemic. Nothing's decided yet, but some early evidence suggests that short-term rentals might be doing less worse than traditional hotels peers.

The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. Still, the damage will get worse — and be severe and long-lasting.