Seth Borko

Travel is a long-term megatrend because all across the globe people appreciate the value that it brings to their lives. This holds true across a vast range of human differences — cultural, geographical, religious, historical, generational, and more.

We are headed into a winter for travel startups. But travel won't be gone forever. And history teaches us that startups are often the first to pinpoint our industry’s new direction as we exit a crisis.

This was the week that broke the camel’s back. Skift Research believes that effectively all short-term bookings in the U.S. have been canceled at this point. Three weeks ago that would’ve been a shocking statement; today not so much.

As coronavirus creeps closer to most Americans, more will cancel and defer travel. The data isn't good, but it's still less scary than the end-of-the-world social media posts would have you believe.

U.S. travelers are taking a wait-and-see approach to the evolving coronavirus situation, with few canceling just yet. But most American travel happens domestically, and as the virus spreads within the country, that may soon change.

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

Hotel performance in 2020 could diverge from region to region as local uncertainty makes itself felt across markets from Hong Kong, the United Kingdom, the United States, and more. Our overall outlook is for slower but still positive growth.

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here's what you need to know to be prepared.

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.