Seth Borko

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

Hotel performance in 2020 could diverge from region to region as local uncertainty makes itself felt across markets from Hong Kong, the United Kingdom, the United States, and more. Our overall outlook is for slower but still positive growth.

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here's what you need to know to be prepared.

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

Alternative accommodations have long been more prominent in Europe than in the U.S. And that sector is only growing larger as it expands more than 1.7 times as fast as hotels on the continent.

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

Take a deep dive into American travel spending habits by category, demographics, and destinations — and over time.

The U.S. is one of the most diverse countries in the world, and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

We often think of international travel in terms of the destination we are visiting. But the origin country of departures can be just as important for spotting trends in the industry.