Hotels and Airbnb Are Targeting Locals – No Travel Required

Key Points

• Hotels and Airbnb are targeting locals by offering amenities and services like spas, rooftop bars, and on-demand experiences, rather than focusing solely on overnight guests.
• A significant portion of both travelers and locals are willing to pay for hotel and Airbnb amenities, reflecting a shift toward personalized, on-demand hospitality.
• Examples from brands like Accor’s Tribe, The Hoxton, and platforms like ResortPass demonstrate how hospitality spaces are being reimagined as community hubs.

Summary

Hotels and Airbnb are increasingly targeting local residents by opening up amenities such as spas, rooftop bars, and on-demand services, moving beyond their traditional focus on overnight guests. According to Skift Research, both travelers and locals are eager to pay for experiences and facilities, leading to new business models like day passes, community events, and personalized services. This trend signals a shift toward an à la carte hospitality model, redefining the industry’s approach to serving both travelers and non-traveling locals.