Las 10 mayores agencias de viajes online: Booking y Airbnb ganan terreno

Key Points

• Booking Holdings and Airbnb have gained market share while Expedia and others have lost ground since the pandemic.
• The top four OTAs—Booking, Expedia, Airbnb, and Trip.com—accounted for 96% of the sector's $58 billion revenue in 2024.
• OTAs are adopting strategies like subscription models, mobile-first platforms, and B2B partnerships to drive growth and loyalty.

Summary

The article analyzes the evolving landscape of the world's largest online travel agencies, highlighting how Booking Holdings and Airbnb have gained market share at the expense of rivals like Expedia. The sector has grown significantly, with the top four OTAs generating the vast majority of industry revenue. Companies are adopting innovative strategies—including subscription models, mobile platforms, and B2B partnerships—to maintain competitiveness, while regional players such as MakeMyTrip and Trip.com are emerging as serious challengers to global incumbents.