Casago apuesta por el modelo de franquicia para hacerse con las propiedades de Vacasa

Key Points

• Casago acquired Vacasa, becoming the largest vacation rental property management company in the U.S., and is transitioning Vacasa's properties to local franchises.
• Recent deals include Casago San Diego and Bolivar Vacations taking over management of former Vacasa properties in California and Texas.
• The franchise model, which empowers local operators with national brand support, is gaining popularity in the U.S. vacation rental sector.

Summary

Casago, after acquiring Vacasa, has become the largest vacation rental property management company in the U.S. and is shifting Vacasa's properties to its franchise network. Recent franchise deals have seen local Casago operators in San Diego and Texas take over former Vacasa-managed rentals, reflecting Casago's strategy of replacing centralized management with local expertise backed by national resources. This move aligns with the broader trend of franchise models rising in the vacation rental industry, offering property owners more personalized, locally-driven service.