Copenhague convierte la sostenibilidad en una ventaja turística - Más de 100 ciudades están observando

Key Points

• Copenhagen's Copenpay program rewards tourists for sustainable behaviors, such as biking or participating in cleanups, with perks like free museum access and meals.
• More than 100 cities worldwide have shown interest in adopting similar sustainable tourism programs, with several looking to implement their own versions.
• The initiative has led to increased sustainable actions among visitors and participation from nearly 100 local businesses, with plans to expand the program further.

Summary

Copenhagen's Copenpay program, launched in 2024, incentivizes tourists to make sustainable travel choices by offering rewards like free access to attractions and meals. The initiative has drawn global interest, with over 100 cities seeking guidance on implementing similar models. Copenpay's early results show increased sustainable behaviors among visitors and significant participation from local businesses, with ambitions to expand the program beyond its summer season.