Ritesh Agarwal, director ejecutivo de Prism, en el Skift Global Forum: vídeo completo

Key Points

• Prism, the parent company of Oyo, is now primarily focused on the India and U.S. markets, with active business in Europe and Southeast Asia.
• Following its acquisition of Motel 6, Prism is modernizing the iconic U.S. brand with new technology and targeting growth in the economy and extended stay segments.
• Prism is considering an IPO in India, citing both commercial and emotional reasons, while emphasizing India's role as an innovation and talent hub for the company.

Summary

At the Skift Global Forum, Prism (Oyo's parent company) CEO Ritesh Agarwal discussed how the company has become primarily an India-U.S. enterprise, with ongoing business in Europe and Southeast Asia. Agarwal highlighted Prism’s acquisition of Motel 6 and its efforts to revitalize the brand through technology upgrades and a focus on the economy and extended-stay hotel markets. He also explained Prism’s preference for an IPO in India over the U.S., citing India’s fast-growing economy, evolving consumer preferences, and the country’s importance as a base for innovation, talent, and expansion.