Las ofertas hoteleras en Asia-Pacífico se desplomaron, pero JLL prevé una rápida recuperación

Key Points

• Hotel investment in Asia Pacific fell 23% in early 2025 but is expected to rebound strongly by year-end, driven by tourism growth and increased private capital involvement.
• Lifestyle hotels are the fastest-growing segment, with major brands like Hilton and Hyatt expanding their luxury and lifestyle portfolios across the region.
• Emerging markets such as Vietnam, India, Malaysia, and the Maldives are gaining investor interest, while established markets continue to dominate deal activity.

Summary

Hotel investment activity in Asia Pacific declined by 23% in the first half of 2025, largely due to timing and investor caution amid global uncertainty. Despite the slowdown, JLL forecasts a record year-end, supported by steady tourism growth, lower borrowing costs, and increased private capital investment—particularly from private equity and high-net-worth individuals. Lifestyle hotels are expanding rapidly, with major hotel brands launching new properties, and both established and emerging markets in the region are attracting investor attention.