La IA agentiva en el sector turístico en el Skift Global Forum: vídeo completo

Key Points

• Kayak is set to launch an AI-powered natural language search tool enabling direct bookings and complex travel requests.
• Agentic AI can assist travelers in modifying trips after booking and represents a major technological shift in travel.
• Marriott is leveraging AI primarily for discovery and engagement, while industry experts see agentic AI as having significant economic potential.

Summary

At the Skift Global Forum in New York, travel industry leaders discussed the growing role of agentic AI. Kayak announced plans for an AI-powered natural language search tool that will allow travelers to make complex requests and book directly on the platform. Marriott is focusing its AI efforts on enhancing discovery and customer engagement, while experts highlighted agentic AI as the next major phase in travel technology with promising economic benefits.