Hilton presenta «Outset Collection» como su marca número 25

Key Points

• Hilton launched its 25th brand, the Outset Collection, targeting upscale independent hotels seeking to keep their uniqueness while joining a major chain.
• The Outset Collection is positioned as a lifestyle soft brand, offering hotel owners operational flexibility and guests unique, locally integrated experiences.
• Hilton aims for over 500 Outset Collection hotels in the U.S. and Canada, reflecting the growing demand for boutique-style properties and the industry's trend toward conversions over new builds.

Summary

Hilton has introduced the Outset Collection as its 25th brand, designed to attract upscale independent hotels that wish to retain their distinctive character while benefiting from Hilton's network and resources. The Outset Collection, Hilton's eighth lifestyle brand, joins the growing trend of 'soft brands'—brands that convert existing independent hotels rather than building new ones—offering flexibility for owners and authentic, locally focused experiences for guests. With plans to reach over 500 hotels in the U.S. and Canada, Hilton is responding to both hotelier and traveler demand for unique, boutique-style accommodations within a reliable brand framework.