United y Marriott presentan estrategias publicitarias dirigidas a los viajeros a través de las pantallas de los aviones y los hoteles

Key Points

• United Airlines and Marriott are promoting the value of targeting travelers with ads during flights and hotel stays, arguing this is an underutilized opportunity.
• United's Kinective Media and Marriott Media leverage verified customer data and captive environments like in-flight screens and in-room TVs to deliver personalized ads.
• Research shows most ad spending targets pre-trip phases, but United and Marriott claim in-transit and in-destination moments are peak times for consumer receptiveness.

Summary

United Airlines and Marriott are teaming up to encourage advertisers to target travelers during flights and hotel stays, not just before trips. Both companies have developed in-house ad platforms—United’s Kinective Media and Marriott Media—that use verified customer data and captive environments such as in-flight entertainment and in-room TVs to deliver personalized ads. They argue that most brands are missing a key opportunity, as research shows travelers are more receptive to ads while in transit or at their destinations, yet most ad spending focuses on pre-trip phases.