Marriott firma un acuerdo con ResortPass. Por qué los hoteles se esfuerzan por vender algo más que habitaciones.

Key Points

• Marriott signed a multiyear deal with ResortPass, enabling its hotels to sell day access to amenities like pools and cabanas.
• Hotels are increasingly seeking new revenue streams beyond room sales, but face challenges with technology and operational procedures.
• ResortPass has grown rapidly by providing dynamic pricing tools and operational support, making day-pass sales a high-margin opportunity for hotels.

Summary

Marriott has partnered with ResortPass in a multiyear agreement that allows its properties to sell day access to amenities such as pools and cabanas, reflecting a growing trend of hotels seeking revenue beyond room sales. While day-pass sales are still a small part of overall hotel revenue, platforms like ResortPass are helping hotels overcome technological and operational barriers, offering dynamic pricing and support. This approach is especially attractive to hotel owners because day-pass sales typically provide high incremental margins and attract both locals and travelers staying at nearby vacation rentals.