Articles tagged “SkiftX Showcase: OTAs”

In this Skift Online Travel and Distribution Summit video we hear from Julie Brinkman, CEO of Beyond Pricing, about how short term rental owners, managers, and key stakeholders can optimize their short term rental distribution strategy for the rapidly changing travel environment of 2021 and beyond.

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

Our new eBook, Hotel Revenue: A Recovery Guide For Travel Agencies, encourages travel agencies to pivot their value proposition, and hone in on hotel sales as they chart the path to post-Covid recovery.

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.