Premier Inn Owner Under Pressure: Sell Now, Demands Activist Investor
Corvex isn't satisfied with Whitbread's April overhaul. Now it wants the whole company sold, and is threatening a board fight to force it.
Hotel News
H World’s Earnings Call: Premium Shift and Southeast Asia Expansion
H World is betting that China’s real estate slump and Southeast Asia’s travel boom can fuel its next phase of growth.
Travel Brands Think They Have a Gen Z Problem. Most Have Two.
Reaching Gen Z is a distribution problem, resonating with them is a product problem. Few travel brands have figured out which one they actually have. Those that haven't are already losing ground — they just can't see it in the numbers yet.
This CEO Says There’s ‘No Moat’ in Hospitality: Peregrine’s Playbook
Peregrine Hospitality's CEO admits hotels have no competitive moat. His fix is operational discipline. The question is whether that'll be enough to deliver results.
GMH Hotels: Is Hospitality More Fragile Than It Looks?
On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength…
Hotel Equities CEO: Here’s Which Technologies Can Actually Lift Owner Margins
Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability.
Morocco Courts Investors Beyond Casablanca and Marrakech — Where the Opportunities Are
Rural Morocco is open for investment. Filling it won’t be easy.
Strawberry Has No Global Ambitions and a Record Year. Here’s What It Does Differently.
Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working.
The Most Dangerous Word in Hospitality Right Now Is ‘Resilience’
The industry keeps celebrating its ability to bounce back. That may be the problem.
Indian Hotels Company Takes Hit From Iran War. Domestic Travel Is Making Up for It.
IHCL survived the Iran war with its record run intact, but the episode was a sharp reminder that even India's biggest hotel company can't fully insulate itself from a war it has nothing to do with.