Free Reports

No more courting attention with shotgun-approach emails, ads and commercials. Marketers are shifting from a pattern of interruption to weaving offers and touchpoints into the guest’s life on and off…

Cyber fraud is estimated to cost the global economy $400 billion a year, with travel’s transition to the digital realm it must deal with new threats and challenges. Breached data…

Using the right blend of data and technology, travel marketers can attract, acquire, convert, grow, retain, and win back customers with ease. Download Emarsys free report to learn how to…

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!

The 'What Keeps CMOs Up At Night?' eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. To better understand the big marketing challenges facing…

Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle. This trend…

In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how…

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…

Despite perceived travel risks and uncertainty about the global state of affairs, travelers are growing savvier and more resilient than ever. There’s a new kind of geopolitically-aware traveler who remains…