Free Reports

Insights from the travel industry's best thinkers and leaders.

Here is the second issue of the Skift Magazine. Away from our usual timely coverage of the business of travel, we are taking a step back with this package, looking…

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. An online marketing and distribution strategy that integrates best…

It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks…

The travel industry’s landscape is changing by way of innovation and disruption from the startup world. This paper maps the entrepreneurial journey and lays out essential takeaways for the travel…

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and…

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event…

Skift released a premium Trends report last year, on the big business of Lesbian, gay, bisexual, and transgender travel. In light of the historic U.S. Supreme Court decision making gay…

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers…

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…