Free Reports

This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world.

Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding their evolving wants and needs. In this report, we define the student traveler, frame…

Skift examines how the leading extended-stay brands and operators are responding to consumer trends and market demands to drive profitability and guest satisfaction, with an emphasis on increasing awareness of…

The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep…

We’re launching a new annual State of Travel presentation. Inspired in part by Mary Meeker’s annual Internet Trends presentations over the last decade, Skift has developed its version of a…

Intense global demand for travel experiences that resonate on a deeper emotional level is driving travel brands to develop product that is more adventurous, more personalized, and more attuned to…

India’s economic rise will introduce a new generation of middle class tourists to overseas travel. The country’s GDP has grown to 5.4% this year and is expected to reach 6.7%…

We connected the dots to bring you the trends that drove the business of travel in 2013. Now, in 2014, we are taking another look at how the megatrends in travel intersected…

Travel in 2012 was all about big events: Olympics, mega-mergers, big bankruptcies, digital dominance, and both man-made and natural disasters. What does 2013 hold in store for the business of travel?

The Skift team has lived and breathed travel industry news over the past year since our launch.