Luxury

This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.

Hotels

LVMH CEO: ‘Vuitton’s Not Going to Go Into the Hotel Business’

LVMH CEO Bernard Arnault said there won't be a Louis Vuitton Hotels brand, despite online speculation to the contrary. He said he wanted to keep the retail brand 'focused, not diversified.'

Sean O'Neill and Luke Martin | 6 months ago

A rendering of a planned midscale hotel branded Element in Saudi Arabia. Shows a hotel on a sunny day.

Hotels

Marriott Deepens Saudi Arabia Push With 2,700-Room Deal

Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.

Sean O'Neill | 6 months ago

aerial view of a luxury hotel in Miami beach run by Aman

Hotels

Aman’s Secret Third Hotel Brand? These Signs Point to ‘Atma’

Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.

Sean O'Neill | 7 months ago

Hotels

5 Luxury Hotel Themes for 2026

Luxury travelers no longer want more. They want less. Less noise, less friction, less sameness. The hospitality industry is scrambling to adapt in five ways.

Luke Martin | 7 months ago

Hotels

Luxury Hotel Race: How the Biggest Groups Stack Up

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.

Luke Martin | 7 months ago

Luxury

AI Is Reshaping Luxury Travel Discovery — Here’s What Marketers Must Do

Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set.

Colin Nagy | 7 months ago

Luxury

New Rules of Luxury: Passports Don’t Matter Anymore

The industry’s old geography-first segmentation model is breaking down as high-spending travelers increasingly share tastes and expectations shaped by global peer groups.

Colin Nagy | 7 months ago

Hotels

LVMH’s Belmond Upgrades Its Hotels While Rivals Chase Scale

Belmond is renovating its classic luxury hotels rather than playing the game of scaling up fast.

Luke Martin | 7 months ago

Hotels

Hilton Execs Bet on Luxury as Wealthy Travelers Fuel Global Boom

Hilton is finally converting years of luxury planning into actual hotel openings, targeting gaps in markets that competitors have left open.

Luke Martin | 7 months ago

Luxury

Q&A: Africa Emerges as the Next Frontier of Luxury Travel

Across Africa, luxury travel is evolving beyond gated resorts and safari lodges toward experiences rooted in culture, creativity, and community. With rising investment, expanding airlift, and a young generation seeking purpose-driven experiences, the continent is redefining what modern luxury means.

Millat Group + Skift | 7 months ago