Luxury

This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.

Andaz Tokyo Toranomon Hills
Business Travel

Dear Travel Marketer, Intention Matters More Than Experience

Experience is passé. Today's top luxury marketers have moved on to a new way of looking at the customer journey. It's now about intention. High-end brands that can align their own intentions — beyond making a profit — with those of their customers have the potential to foster true-blue relationships.
Laura Powell |
Business Travel

Embracing the Role of Romance in Luxury Marketing

Romantic love and a night at the opera might seem the stuff of chick flicks and cheap paperbacks sporting Fabio’s bare chest. But one expert says luxury marketers should pay heed to both subjects if they want to build deep and lasting relationships with their clients.
Laura Powell |
Luxury

Wellness for Business Travel Is an Uphill Slog

It only makes sense that business travel — including meetings and conventions — would incorporate more aspects of the wellness movement. While industrywide changes are happening, it’s debatable whether they’ve made a real impact on the lives of business travelers yet.
Leslie Barrie |
Luxury

How Boutique Hotel Brands Build an Opening Buzz

Luxury lifestyle brands are popping up all over the place. In order to distinguish themselves against more traditional competitors, the new kids on the block are taking great pains to integrate themselves into their neighborhoods. One strategy is inviting neighbors to play a role in grand openings.
Laura Powell |
Luxury

A New Wellness Hotel Gambles on Las Vegas

It’s difficult to say whether a wellness-themed hotel in Las Vegas can really take off. If the current state of the wellness industry is any indicator, the odds are (sort of) good.
Leslie Barrie |