Luxury

Where some lifestyle and luxury brands fear to tread, others are happy to step in. Being an early mover has plenty of advantages, and it helps to set up your brand as different to the rest.

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

Sophisticated serenity is the best way to describe luxury hospitality in the Catalan capital where troubles including sky-high petty crime rates, legality surrounding Airbnb, and political tensions bubble under the surface. For a city once considered the coolest in Europe, its development is useful to watch for other cities just now entering their gilded age of tourism.

Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?

One way to beat overtourism is to target higher-spending visitors. Cities can get away with fewer tourists as long as they spend more. But will that really help solve the issue?

When your destination is considered the ultimate hotbed of overtourism, what do you do to reduce crowding? For Amsterdam, the answer lies in luxury.

Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.

If you're pitching yourself as a luxury hotel, you need to make the things inside look nothing less than impeccable. A stray thread here or there could make the difference for some guests.

A new wave of drinks is coming to market — and aiming to supplant predecessors that have less of a wellness edge.

The concept of alternative accommodations encompasses so much. Even in the realm of high-end travelers, there are often multiple examples to choose from in the same place.