Media and PR

DHS has accused a Minneapolis Hilton franchisee of canceling ICE agent reservations. Hilton's corporate headquarters says the incident doesn't reflect its values.

Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.

As AI models like ChatGPT, Gemini, and Perplexity become the new travel gatekeepers, brands are rewriting SEO playbooks for an era where visibility hinges on being mentioned, not ranked.

Chinese travelers are going longer, farther, and a little off-script. Trip.com’s “3 Ls” may sound like marketing code, but it's clear that long-haul is back, and Europe’s cashing in.

Abu Dhabi wants to market its future while it’s building it in real time. With Google as both platform and partner, the city is using AI, creator content, and cultural capital to try to cement its place as a global tourism powerhouse.

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

American Airlines is the latest carrier to join an elite club of sky-high centenarians, and it looks like it'll be making some noise doing so.

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.