Media and PR

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.

The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.

Meta can expect travel to continue its strength considering the industry’s performance versus tech and other sectors.

Brands can see risky marketing campaigns pay off — if they manage to strike the right chord between creative and controversial, like Plum Guide did.

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Tourism Ireland has successfully built its brand to attract repeat visitors over the years, and its new campaign should put it in position to finally surpass pre-pandemic revenue levels.

Today’s edition of Skift’s daily podcast looks at travel’s recovery path, Twitter’s increasing irrelevance for tourism, and Banff’s overtourism battles.

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.